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2021-01-03

When Uber spent $100 million on fraudulent ads

By Johannes Ernst

https://reb00ted.org/quick-notes/20210103-uber-ad-fraud/

Rather incredible story. Also highly interesting to see how aggressive, high-growth companies look at advertising and conversion.

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By Johannes Ernst. Entrepreneur. Hacker. Cat herder. Holder of often unusual opinions, typically before their time has come, but maybe not in this case.

Typeset in Baskerville, a beautiful font designed just before humanity decided to start digging up carbon and boil the planet.